Performance Marketing Manager

About Phoenix Commercial Finance

Phoenix Commercial Finance is a UK-based commercial finance broker, providing tailored commercial finance solutions to business owners, property investors, and entrepreneurs across the United Kingdom. With a growing operation and ambitious digital expansion plans, we are building a high-performance in-house marketing team to drive qualified lead generation at scale.

Role Overview

We are seeking an experienced Performance Marketing Manager to join our Mumbai office and take full ownership of our paid digital advertising activity. This is a hands-on, in-house role responsible for planning, executing, optimising, and reporting on paid campaigns across Meta and Google - with the primary objective of generating high-quality leads from UK-based business owners seeking commercial mortgages, bridging finance, development finance, and related products.

The successful candidate will have a proven track record running paid media campaigns targeting UK audiences, ideally within financial services, B2B lead generation, or a similarly regulated environment. You will work closely with the UK leadership team and be accountable for budget efficiency, lead volume, and cost-per-acquisition targets.

Key Responsibilities

Paid Media Strategy & Execution

• Plan, build, and manage paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, Performance Max, YouTube)

• Develop full-funnel campaign strategies tailored to UK business owner audiences

• Write and brief compelling ad copy and creative concepts aligned to UK commercial finance products

• Manage landing page alignment, audience segmentation, and A/B testing frameworks

PPC & Search

• Conduct thorough keyword research with a focus on UK commercial mortgage and business finance search intent

• Build and optimise Search campaigns for high-intent terms including bridging loans, commercial mortgages, development finance, buy-to-let, and related queries

• Manage negative keyword lists, match types, ad extensions, and Quality Score improvements

• Monitor and optimise bid strategies and automated bidding rules

Paid Social (Meta)

• Build and manage Meta campaigns targeting UK business owners by demographics, interests, behaviours, and custom/lookalike audiences

• Manage the Meta pixel, conversion events, and catalogue integrations

• Develop retargeting strategies across awareness, consideration, and conversion stages

• Test creative formats including static, carousel, video, and lead ads

Analytics & Reporting

• Own campaign reporting with clear commentary on performance vs. KPIs

• Track key metrics including CPL, CPA, ROAS, CTR, conversion rate, and lead quality

• Set up and maintain Google Analytics 4, conversion tracking, and UTM frameworks

• Provide actionable insight to senior stakeholders and contribute to budget planning decisions

Optimisation & Testing

• Continuously test audiences, creatives, offers, and landing pages to improve performance

• Identify underperforming campaigns early and implement rapid remedial actions

• Stay current with platform algorithm changes, new ad formats, and industry best practices

Required Experience & Skills

Essential

• Minimum 3 years of hands-on experience managing paid media campaigns on Meta Ads and Google Ads

• Demonstrable experience running campaigns targeting UK audiences 

• Strong PPC expertise including Search, Display, and Google Shopping/Performance Max

• Proficiency with Meta Business Manager, Google Ads Manager, and Google Analytics 4

• Experience with conversion tracking, pixel implementation, and server-side tagging

• Solid understanding of lead generation funnels and B2B audience targeting

• Ability to manage and optimise monthly budgets at scale

• Strong analytical skills (comfortable with data, dashboards, and reporting tools)

• Excellent written English for ad copy, briefs, and stakeholder reporting

• Highly organised, self-motivated, and able to work independently within a remote team structure

Desirable

• Experience in financial services, mortgage brokerage, fintech, or B2B lead generation

• Familiarity with the UK commercial finance market 

• Experience with CRM integrations and lead tracking 

• Knowledge of programmatic display or LinkedIn Ads

• Google Ads and/or Meta Blueprint certified

What We Offer

• Competitive salary benchmarked against Mumbai market rates

• The opportunity to own and shape performance marketing strategy for a growing UK financial services brand

• Direct access to senior UK leadership 

• A collaborative, results-driven culture with clear performance incentives

• Ongoing professional development and access to industry tools and training

To apply for this role, send your CV to: nishad.mankame@phoenixcf.co.uk